Seoul isn’t just South Korea’s capital—it’s the global heart of the Hallyu (Korean Wave) phenomenon. For fans of BTS, BLACKPINK, EXO, and countless others, visiting Seoul is more than a vacation—it’s a pilgrimage. This K-Pop Travel Guide takes you on a journey through the most iconic K-pop landmarks in Seoul, from entertainment agencies and themed cafes to concert venues and K-drama filming locations.
Visit Major Entertainment Agency Buildings
Many of the biggest K-pop labels have headquarters that are open to fans for photo ops, shopping, and sometimes fan events.
- HYBE Insight (BTS & Others)
Located in Yongsan, HYBE Insight is a sleek multimedia museum featuring behind-the-scenes footage, interactive exhibits, and a merchandise store. - SM Entertainment (EXO, NCT, aespa)
Stop by the SM Town Coex Artium or the new SM headquarters in Seongsu for exclusive albums, hologram concerts, and cafes. - JYP Entertainment (TWICE, Stray Kids)
The JYP building in Seongnae-dong is fan-friendly and close to other hot spots in Gangdong. You may even spot idols entering! - YG Entertainment (BLACKPINK, TREASURE)
Visit the YG building in Hapjeong, a popular spot for fans hoping to catch a glimpse of artists. Nearby cafés are known to be idol hangouts.
Go on a K-Pop Fan Cafe Crawl
K-pop-themed cafés are great places to connect with fellow fans, buy limited-edition merch, and sip lattes dedicated to your favorite idols.
- Cafe de K-pop
Located in Hongdae, this café features floor-to-ceiling displays of idol merch, albums, and fan art. - SUM Cafe (SM Entertainment)
An extension of SM Entertainment, SUM offers themed beverages and pastries named after SM artists. - Ossu Seiromushi (Owned by Jaejoong)
A stylish Japanese restaurant owned by JYJ’s Kim Jaejoong, a must-visit for old-school K-pop fans.
Tour Iconic K-Pop Concert Venues
Even if there’s no concert during your trip, visiting these venues lets you feel the energy of past performances.
- KSPO Dome (Olympic Gymnastics Arena)
The go-to location for major K-pop concerts and awards shows like MAMA and Seoul Music Awards. - Gocheok Sky Dome
Known for massive fan meetings and idol group concerts—it’s where EXO, BTS, and TWICE have all performed. - Jamsil Arena
A historic venue that has hosted legendary acts for decades. Check the schedule for public rehearsals or events.
Explore K-Drama and K-Pop Filming Locations
Many fans love retracing the steps of their favorite idols by visiting famous K-drama or music video filming locations.
- Starfield Library (BTS ‘DNA’ MV)
A gorgeous public space inside COEX Mall, and now a landmark due to BTS. - DMC (Digital Media City)
Packed with broadcasting stations like MBC and SBS, this area is where many K-pop idols film variety shows and music programs. - Namsan Tower (Featured in countless dramas)
A popular date spot for idols and drama characters alike. Try locking a love padlock just like your bias did!
Go Idol Shopping: Where to Buy K-Pop Merch
Get your hands on everything from official albums to rare photocard sets in Seoul’s top K-pop shopping spots.
- Myeongdong Underground Shopping Center
A treasure trove of budget-friendly K-pop goods, from posters to socks. - Music Korea (Myeongdong)
This is the place for official albums, pre-order bonuses, and signed editions. - KTown4U (Jamsil & Online)
A popular retailer with a physical store in Seoul, known for global K-pop merchandise and fan-exclusive releases.
Attend a K-Pop Music Show
Tourists can often attend weekly music programs with free or reserved tickets in advance.
- M Countdown (Mnet) – Usually filmed on Thursdays.
- Music Bank (KBS) – Friday show featuring top acts.
- Inkigayo (SBS) – Held on Sundays; occasionally features live voting.
Tip: Join a fan club and follow your bias group’s official social channels for ticket release updates.
Enjoy K-Pop Bus Tours and Fan Experience Packages
- K-Pop Idol Trainee Experience
Some studios offer a half-day experience to learn idol dance moves, record in a studio, or dress like a trainee. - Seoul Hallyu Tour Bus
These hop-on-hop-off buses include stops at major entertainment agencies, filming locations, and Hallyu hotspots.
Explore Korean Culture Through a K-Pop Lens
Deepen your K-pop experience with cultural activities:
- Hanbok Photoshoot in Gyeongbokgung
Dress like a historical idol concept and pose in iconic palaces. - Attend a Korean Language Class for K-pop Fans
Learn how to read lyrics, understand fan chants, and write messages to idols. - Take a K-beauty Skincare Class
Discover skincare secrets that many K-pop idols swear by, and take home your custom routine.
FAQs about K-Pop Travel Guide
Can I visit K-pop agency buildings without appointments?
Yes, you can visit the outside, but access inside is often restricted unless you’re attending a tour or event.
Where can I see K-pop idols in Seoul?
Check cafes near agency buildings, music shows, or airport arrival terminals.
Do I need to know Korean to enjoy K-pop tours?
Not necessarily. Many tours offer English support, and K-pop transcends language barriers.
Are there any idol cafes or restaurants owned by K-pop stars?
Yes, like Jaejoong’s Ossu Seiromushi and some cafes operated by former idols.
How early should I line up for a K-Pop music show?
Fan club attendees line up hours in advance, but tourists should check if reserved seats are available.
Where do K-Pop fans leave gifts for idols?
Most agencies have gift policies; check online before sending anything.
Can I take photos inside entertainment buildings?
Usually only in designated areas like cafes or museums—not near workspaces.
What’s a fan chant, and how can I learn it?
Fan chants are coordinated cheers during songs. Many YouTube tutorials can teach you the basics.
Are there Hallyu museums in Seoul?
Yes, including the K-Style Hub and HYBE Insight, which provide immersive experiences.
Is there a good time of year for K-pop tourism?
Spring and fall are best for weather and events, including award shows and comebacks.
Can I meet K-Pop idols during my trip?
It’s rare unless you attend fan sign events or music shows. Some agencies run fan experiences occasionally.
Are K-pop tours expensive?
Not always. Some museum tickets and bus tours are very budget-friendly, though VIP experiences can be pricier.
Final Thoughts of K-Pop Travel Guide
Whether you’re a die-hard fan or just discovering K-pop, Seoul offers an immersive playground for every level of interest. From snapping photos outside agency buildings to singing your heart out in a karaoke room filled with idol posters, this K-Pop Travel Guide helps you turn your love for Hallyu into unforgettable memories. Don’t forget your lightstick!