Why Pizza in Naples Is Special
Naples is the birthplace of pizza, and nowhere else in the world can you find the same authentic taste. With its soft, chewy crust, fresh San Marzano tomatoes, creamy mozzarella di bufala, and simple toppings, Neapolitan pizza is an art form protected by the Associazione Verace Pizza Napoletana (AVPN). For pizza lovers, eating in Naples isn’t just a meal — it’s a cultural experience. Read on this Naples Pizza Guide.
History of Pizza in Naples
Pizza began as street food for the working class in Naples in the 18th century. The iconic Pizza Margherita, topped with tomatoes, mozzarella, and basil (the colors of the Italian flag), was first created in honor of Queen Margherita of Savoy in 1889. Since then, Neapolitan pizza has become a global phenomenon, but nothing compares to tasting it in its hometown.
Must-Try Pizza Styles in Naples
- Pizza Margherita – The classic combination of tomato, mozzarella, basil, and olive oil.
- Pizza Marinara – Simpler but equally flavorful, made with tomato, garlic, oregano, and olive oil.
- Fried Pizza (Pizza Fritta) – A deep-fried pocket of dough stuffed with ricotta, mozzarella, and salami.
- Pizza Cosacca – A traditional pizza with tomato, pecorino cheese, and olive oil.
Best Pizzerias in Naples
1. L’Antica Pizzeria da Michele
Perhaps the most famous pizzeria in Naples, offering only two pizzas: Margherita and Marinara. Expect long lines but unforgettable flavor.
2. Sorbillo
Another iconic spot, loved for its generous portions and wide variety of toppings while staying true to tradition.
3. Di Matteo
Known for both classic pizzas and fried pizza, this is a must-visit for those wanting to taste different Neapolitan specialties.
4. Starita
A historic pizzeria with over 100 years of history, famous for its innovative variations and quality.
5. Pizzeria Brandi
The birthplace of the Pizza Margherita, steeped in history and tradition.
Naples Pizza Guide : Tips for Eating Pizza
- Don’t expect slices: In Naples, pizzas are served whole, typically as an individual portion.
- Eat it with your hands: Fold the pizza into a “wallet” (a portafoglio) and enjoy like the locals.
- Go for simplicity: The fewer the toppings, the better the pizza. Authentic Neapolitan pizza celebrates fresh, high-quality ingredients.
- Expect crowds: The best pizzerias are often busy, so be prepared to wait — it’s worth it.
Pizza Tours in Naples
For foodies who want to dive deeper, consider joining a pizza-making class or guided pizza tour. You’ll learn about the history, techniques, and even make your own Neapolitan pizza under the guidance of a master pizzaiolo.
Pizza Etiquette in Naples
Eating pizza in Naples isn’t just about food — it’s about tradition and respect for the culture. Here are a few pizza etiquette tips every traveler should know:
1. Don’t Ask for Pineapple or Unusual Toppings
Neapolitans are very proud of their culinary heritage. Asking for pineapple pizza or heavy toppings may be seen as disrespectful to the tradition. Stick to classics like Margherita or Marinara.
2. Eat It Fresh, Not Reheated
Neapolitan pizza is best eaten immediately after it comes out of the wood-fired oven. Locals don’t reheat pizza slices — the freshness is part of the experience.
3. Fold It “A Portafoglio”
Street-style pizza is often folded into quarters like a wallet (portafoglio) so you can eat it by hand. In restaurants, you can use a knife and fork, but eating with your hands is perfectly acceptable.
4. One Pizza per Person
Pizzas are usually individual-sized. Sharing is okay, but it’s more common for each person to have their own.
5. Don’t Overcomplicate the Order
The beauty of Neapolitan pizza lies in its simplicity. Ordering too many toppings goes against the essence of authentic pizza.
6. Pair It With Local Drinks
Beer is the most popular choice, but a glass of local red wine also pairs beautifully with pizza. Avoid sugary sodas if you want the true local experience.
Hidden Gem Pizzerias in Naples (Where Locals Go)
While Da Michele, Sorbillo, and Starita are world-famous, Naples also has smaller, authentic pizzerias that locals swear by. If you want to avoid tourist-heavy spots, try these gems:
1. Pizzeria La Notizia
Founded by Enzo Coccia, this pizzeria is a local favorite known for experimenting with toppings while respecting tradition.
2. Pizzeria Pellone
Beloved for its giant, hearty pizzas and lively atmosphere. Many locals say it rivals the more famous names.
3. Pizzeria 50 Kalò
Run by master pizzaiolo Ciro Salvo, this place is known for its light, airy dough and creative yet authentic pizzas.
4. Pizzeria Concettina ai Tre Santi
Located in the Rione Sanità neighborhood, this family-run spot combines history, authenticity, and innovation.
5. Pizzeria di Matteo (Street Pizza)
Already famous for fried pizza (pizza fritta), it’s a local institution and far less touristy than Da Michele.
These hidden gems offer a more local vibe, shorter lines, and pizzas that are equally (if not more) memorable.
FAQs About Naples Pizza Guide
What is the difference between Neapolitan pizza and Roman pizza?
Neapolitan pizza has a soft, chewy crust and is cooked quickly in a wood-fired oven, while Roman pizza tends to have a thinner, crispier base.
Is it acceptable to eat pizza with your hands in Naples?
Yes! Folding it into quarters (a portafoglio) is traditional, though in sit-down pizzerias you can use a knife and fork.
Why are there only a few toppings on authentic Neapolitan pizza?
The philosophy is that fewer, high-quality ingredients highlight the dough and balance of flavors. Simplicity is key.
What’s the typical cooking time for Neapolitan pizza?
Just 60–90 seconds in a wood-fired oven at around 900°F (485°C).
Do I need to tip at pizzerias in Naples?
Tipping is not obligatory in Italy. Rounding up the bill or leaving €1–2 is appreciated but not expected.
Can I find vegetarian or vegan pizza in Naples?
Yes. Marinara pizza is naturally vegan, and many pizzerias now offer plant-based mozzarella.
Are there long lines at the famous pizzerias?
Yes. Da Michele and Sorbillo often have waits of 1–2 hours. Visiting during lunch or arriving early in the evening helps.
Is pizza really cheap in Naples?
Yes — authentic pizza usually costs €5–€8, making it one of the most affordable gourmet meals you’ll ever have.
What’s the best drink to pair with pizza in Naples?
Beer is the classic pairing, but local wines and sparkling water are also popular.
Can I take leftover pizza home?
In many traditional pizzerias, pizza is meant to be eaten fresh, but some will pack leftovers if you ask.
Final Thoughts: Naples — The Pizza Capital of the World
If you’re a true pizza lover, Naples is your ultimate destination. From legendary pizzerias to hidden local gems, the city offers an unforgettable culinary journey. Following this Naples Pizza Guide ensures you experience pizza the way it was meant to be — authentic, simple, and bursting with flavor.